Numbers, Facts and Trends Shaping Your World

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    Innovative library services “in the wild”

    Our new report takes a close look not only at how Americans are using public libraries, but also what sort of services and programming they think libraries should offer — and what they say they would use in the future. For this last point, we asked about a range of potential offerings. Here are illustrations of some of these more innovative services, to see what they look like on the ground — as well as some “fun and funky” services that we’ve seen pop up at libraries across the county.

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    Social Media Passionate and Divided over Court’s Health Care Ruling

    Users of Twitter, Facebook and blogs weighed in heavily on the Supreme Court Health Care ruling last week. PEJ examines the sentiment on each of the three social media platforms, how that sentiment shifted in the days that followed the ruling and the degree to which users delved into implications for the presidential contenders.

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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Frame: Which Aspects of the Race Got Attention, and Which Ones Didn’t?

    As was the case four years earlier, the strategic aspects of the campaign dominated coverage of the closing weeks of the 2012 presidential race. Taken together, horse-race coverage as well as advertising and fundraising stories–which includes advertising, fundraising, endorsements, and the media’s coverage of themselves-combined for 44% of all the coverage examined. Yet, that is […]

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    YouTube

    One of the most striking new features of the race for president four years ago was the emergence of YouTube. This became a venue for Obama to post longer videos than conventional political advertising. The Obama campaign later reported that it had a billion viewings of videos on its YouTube channel by the time the […]

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    How a Pop Tune Became the Hottest Social Media Meme

    The hit song “Call Me Maybe” entered the news realm last week as a video of President Obama seemingly singing the tune went viral. The video also inspired numerous imitators, displaying the power of the online “meme.”

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    Pop Culture is King in Social Media

    The naming of new celebrity judges for a popular reality show generated major attention in both the blogosphere and Twitterverse last week. And for the second week in a row, events related to the 2012 Mexican presidential election registered as the top news video on YouTube. 

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    Messaging – Two Different Strategies

    Both candidates have focused mainly on promoting themselves and their campaign, but Romney was more than twice as likely to focus on Obama as the other way around. Across all platforms studied, 55% of the posts from the Obama campaign focused on promoting his record and accomplishments. Similarly, 52% of the posts from the Romney […]

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    Section 2: Online and Digital News

    The percentage of Americans getting news from online and digital sources continues to grow, and that trend has been sustained in the last two years by an increase in the use of mobile devices. The share saying they got news online yesterday is unchanged since 2010, at 34%. However, when those who get news from […]

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    A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys

    As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]