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    Attention

    What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]

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    Facebook IPO Not Selling on Social Media

    The Facebook IPO was a hot topic on blogs, Twitter and Facebook last week with doubts about the stock’s value exceeding bullishness on the investment.  And the topics of conversation—which ranged from Facebook CEO Mark Zuckerberg’s wedding to co-founder Eduardo Saverin’s citizenship—varied by social media platform.

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    YouTube as a Major Platform for News Videos

    Amy Mitchell, Deputy Director of the Pew Research Center’s Project for Excellence in Journalism, answers questions about PEJ’s report on the emergence of YouTube as a major platform for viewing news.

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    The Master Narratives by Sector

    The way the candidates’ character and biography are portrayed was largely consistent across different media sectors, but there were some striking exceptions-and those came from cable news and radio talk. To a great extent, moreover, these ideological media are playing offense rather than defense-that is, spending considerably more time attacking the candidate they oppose than […]

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    In Social Media, Support for Same-sex Marriage

    During a week when North Carolina voters rejected same-sex marriage and President Obama endorsed it, the controversial issue inspired a passionate debate on blogs and Twitter. And in both social media platforms, those in favor of allowing gay couples to wed dominated those who were opposed.

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    For Communication Grads, a Modest Job Recovery

    What’s the job market like for 2011 mass communication and journalism graduates? According to a new survey from the University of Georgia, there was an uptick in the percentage of bachelor degree recipients who found jobs and, for the first time in years, a small increase in their salaries. But the overall picture is far from rosy.

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    Main Findings

    Introduction There is considerable interest in the role that social networking sites (SNS) are playing in politics and campaigns. Both Barack Obama and Mitt Romney and scores of state and local candidates and countless advocacy groups are using Facebook pages and other social media tools to try to engage voters this year. At the same […]

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    The Best (and Worst) of Mobile Connectivity

    What cell owners like most about their phones: convenience, connecting with friends and family, and getting help in an emergency. What they like least: always being reachable, paying the bill, and poor reception.