Numbers, Facts and Trends Shaping Your World

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    Modest Public Interest in Close of Zimmerman Trial

    Overview The final days of the trial of George Zimmerman, which concluded July 13 with a verdict of not guilty, attracted relatively modest public interest overall. In a weekend survey, 26% say they were following news about the trial very closely. This is lower than interest in the initial controversy over Trayvon Martin’s shooting when […]

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    Election, Tragedies Dominate Top Stories of 2012

    The public’s news interests were very much focused on domestic developments this year, with the election outcome, last week’s horrific school shooting and Hurricane Sandy leading the list of the top stories of 2012. With the exception of the attack on a U.S. consulate in Libya in September, which became a bitterly debated campaign issue, […]

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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Presidential Campaign Public’s Top Story

    Overview Americans continued to follow news about the presidential campaign more closely than any other news last week, though they also closely followed news about the price of gasoline. Nearly three-in-ten (28%) say news about the candidates for president was their top story, while 17% say they followed news about gas prices most closely. One-in-ten […]

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    Elections, Economy Top Public’s News Interest

    Overview Americans continued to focus most closely on two interrelated news stories last week: the 2012 elections and the condition of the U.S. economy. About a quarter of the public (24%) says news about candidates for the 2012 presidential elections was their top story. About as many (20%) say they followed news about the economy […]

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    Campaign News Draws More Coverage than Interest

    Overview Public interest in the presidential campaign showed no increase this week, despite the news media’s increasing coverage of sexual harassment allegations against Herman Cain. About one-in-five Americans (22%) say they followed news about the 2012 candidates very closely, little changed from a week earlier (21%), according to the latest weekly News Interest Index survey, […]

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    Economic Stories Top Public Interest and Coverage

    Overview Amid continued worries about the health of the nation’s economy and persistent unemployment, the debate in Washington over President Obama’s jobs legislation topped the public’s news interest last week. Nearly a quarter of the public (23%) says they followed the back and forth over Obama’s proposal more closely than any other news last week, […]

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    Number Hearing “Mostly Bad” Economic News Highest Since March 2009

    Overview Following a series of downbeat reports about housing, jobs and the stock market, the public’s perceptions of economic news have turned much more negative. Fully 46% say they are hearing mostly bad news about the nation’s economy, up nine points since last month and the highest percentage since March 2009. Nearly as many now […]

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    Casey Anthony Verdict Top Story for Public and Social Networkers

    Overview Americans followed news about the verdict in the Casey Anthony murder trial more closely than other top stories by a wide margin last week, but they also kept a watch on news about the nation’s struggling economy and the talks in Washington over raising the federal debt limit. Nearly four-in-ten (37%) say the Florida […]

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    Death of bin Laden: More Coverage than Interest

    Overview While the killing of Osama bin Laden in Pakistan by U.S. military forces attracted a near-record amount of news coverage, public interest in the story has been comparatively modest. Just more than four-in-ten (42%) say they followed news about the Al Qaeda leader’s  killing more closely than any other news last week. One-in-five (20%) […]

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