Numbers, Facts and Trends Shaping Your World

Read our research on:

  • Report

|

Long-Form Reading Shows Signs of Life in Our Mobile News World

Appendix A: Detailed Tables

By , and
Table of Contents
  1. Long-Form Reading Shows Signs of Life in Our Mobile News World
  2. 1. Digital readership data and what it can tell us
  3. 2. Analysis suggests some readers’ willingness to dig into long-form news on cellphones
  4. 3. Users spend more time with content in the morning or late at night
  5. 4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
  6. 5. On cellphones, return visitors spend more time with articles than visitors overall
  7. 6. Most interactions begin within one week of publication
  8. 7. Few cellphone readers of long- or short-form articles visit multiple articles on a site
  9. 8. Engaged time with long-form news varies by topic
  10. Acknowledgments
  11. Methodology
  12. Appendix A: Detailed Tables
  13. Appendix B: Terminology
Short-form and long-form measures
Engaged time by daypart
Engaged time by weekend day and weekday
Engaged time by referrer type
Return visitors’ complete interactions and engaged time
Return visitors’ complete interactions and engaged time by referral type
Long-form news articles measures by topic
Next: Appendix B: Terminology
← Prev Page
1…8910111213
Next Page →
Icon for promotion number 1

Sign up for our weekly newsletter

Fresh data delivered Saturday mornings

Thank you for subscribing!

Topics

Related

Most Popular

Report Materials

Table of Contents

  1. Long-Form Reading Shows Signs of Life in Our Mobile News World
  2. 1. Digital readership data and what it can tell us
  3. 2. Analysis suggests some readers’ willingness to dig into long-form news on cellphones
  4. 3. Users spend more time with content in the morning or late at night
  5. 4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
  6. 5. On cellphones, return visitors spend more time with articles than visitors overall
  7. 6. Most interactions begin within one week of publication
  8. 7. Few cellphone readers of long- or short-form articles visit multiple articles on a site
  9. 8. Engaged time with long-form news varies by topic
  10. Acknowledgments
  11. Methodology
  12. Appendix A: Detailed Tables
  13. Appendix B: Terminology