Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online.
Men and women are equally likely to buy a product online, such as books, music, toys or clothing (67%). They are also essentially equally likely to buy or make a reservation for a travel service, like an airline ticket, hotel room, or rental car. Sixty percent of online men do this vs. 63% of online women (that difference is within the margin of error of +/- 5%).
Men are significantly more likely to go online to get financial information, such as stock quotes or mortgage interest rates – 56% of online men vs. 33% of online women. Men are also more likely to participate in an online auction (28% vs. 18%) or to buy or sell stocks, mutual funds or bonds (20% vs. 6%).