From Telephone to the Web: The Challenge of Mode of Interview Effects in Public Opinion Polls
Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field.
Building Pew Research Center’s American Trends Panel
In early 2014, Pew Research Center set out to build a probability-based panel – the American Trends Panel – to supplement our traditional method of data collection in the U.S. – the random digit dial (RDD) telephone survey. Here’s how we built and managed the panel, and what we learned from it in 2014.
App vs. Web for Surveys of Smartphone Users
Pew Research Center methodologists examine the efficacy of intensive data collection with a probability-based panel and the differences in participation and responses when using a smartphone app as opposed to a web browser for a study of smartphone use.
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Modern Immigration Wave Brings 59 Million to the U.S.
The nation’s foreign-born population has swelled from 10 million in 1965 to a record 45 million in 2015. By 2065, the U.S. will have a projected 78 million immigrants.
Who’s left out in a Web-only survey and how it affects results
We surveyed non-Web panel members by mail and assessed how much, if at all, their non-participation would affect the outcome in a poll conducted exclusively online.
Coverage Error in Internet Surveys
With 89% of U.S. adults online, survey research is rapidly moving to the Web. But 89% is not 100%, and surveys that include only those who use the internet run the risk of producing biased results.
The many ways to measure economic inequality
Just what is “economic inequality”? Depends on whom you ask.
The art and science of the scatterplot
This type of chart is growing more popular, but just half of those with a high school education or less correctly interpreted one in our science quiz.
A Look at What the Public Knows and Does Not Know About Science
A new Pew Research Center survey finds that most Americans can answer basic questions about several scientific terms and concepts, such as the layers of the Earth and the elements needed to make nuclear energy.
The Whys and Hows of Generations Research
At the center of the Pew Research Center’s mission is a commitment to measuring public attitudes on key issues and documenting differences in attitudes between demographic and political groups.
Most Millennials Resist the ‘Millennial’ Label
Just 40% of U.S. adults ages 18 to 34 identify with the term “Millennial.” Generational identity is strongest for Boomers, with 79% of those 51 to 69 seeing themselves as part of the “Baby Boom generation.”
Methodology: How do Americans use Twitter for news?
The methodology behind our exploratory research aimed at gaining a deeper understanding of news habits on Twitter by using a small but representative sample of Twitter users drawn from a national survey of U.S. adults.
Exploring Racial Bias Among Biracial and Single-Race Adults: The IAT
To overcome the obstacles of measuring racial attitudes, Pew Research Center conducted an Implicit Association Test (IAT), a technique that psychologists say measures subconscious or “hidden” bias by tracking how quickly individuals associate good and bad words with specific racial groups.