From Telephone to the Web: The Challenge of Mode of Interview Effects in Public Opinion Polls
Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field.
Building Pew Research Center’s American Trends Panel
In early 2014, Pew Research Center set out to build a probability-based panel – the American Trends Panel – to supplement our traditional method of data collection in the U.S. – the random digit dial (RDD) telephone survey. Here’s how we built and managed the panel, and what we learned from it in 2014.
App vs. Web for Surveys of Smartphone Users
Pew Research Center methodologists examine the efficacy of intensive data collection with a probability-based panel and the differences in participation and responses when using a smartphone app as opposed to a web browser for a study of smartphone use.
All Publications from this Topic
How many same-sex married couples in the U.S.? Maybe 170,000
A new research paper suggests that the number of married same-sex couples in the United States in 2013 may have been much lower than the Census Bureau’s initial estimate for that year.
Tips for Creating Web Surveys for Completion on a Mobile Device
With so many respondents taking Web surveys on smartphones, creating surveys with smartphone respondents in mind is critical.
How Pew Research conducted its survey of multiracial Americans
We released our first report on American multiracial adults, a group that comprises an estimated 6.9% of the adult population, or nearly 17 million adults. The report looks at who they are demographically, their attitudes and experiences, and the spectrum of their racial identity.
Ukraine 2015: How We Approached Our Sample Design in Light of Insecurity in Eastern Ukraine
The uneasy ceasefire in eastern Ukraine, punctuated by almost daily fighting between separatists and government forces, posed a major challenge to the Pew Research Center as we set about conducting a new public opinion survey in that country this past spring. As always, our first priority was the safety of interviewers and respondents, who can both be at risk when it comes to face-to-face surveys in a conflict zone.
Q&A: A look at what’s driving the changes seen in our Religious Landscape Study
Fact Tank sat down with David Campbell, a professor of political science at the University of Notre Dame, to explore what the new findings mean.
Methods can matter: Where Web surveys produce different results than phone interviews
A Pew Research Center experiment found several key areas where Web surveys produced different results than those conducted by phone.
Q/A: How we projected the future of world religions
Demographer Conrad Hackett explains how he and his team put together our major new report and why it differs from past efforts to predict religious change.
What we learned about surveying with mobile apps
No research has compared app-based surveys with polls administered via Web browsers. Our new, experimental work compares the results of these two modes.
The challenges of using Facebook for research
We wanted to analyze the role Facebook played as a means for people to hear about, discuss and share local news. But getting the data we needed wasn’t easy.
On Twitter, local news is hard to find
Here’s a rundown of what worked and what didn’t in using Twitter for our research of three local news ecosystems.