Report | Aug 25, 2021
How Call-In Options Affect Address-Based Web Surveys

One method to improve survey representation of the non-internet and less literate population is to allow people to take surveys offline. In March, we fielded a study to test the feasibility and effect of collecting data through respondent-initiated interactive voice response; here’s what we found.

Report | Jun 30, 2021
Behind Biden’s 2020 Victory

A new analysis of 2020 validated voters examines change and continuity in the electorate, both of which contributed to Joe Biden’s victory. It looks at how new voters and voters who turned out in either 2016, 2018 or both voted in the 2020 presidential election, and offers a detailed portrait of the demographic composition of the 2020 electorate.

Report | Jun 9, 2021
Measuring the Risks of Panel Conditioning in Survey Research

A new evaluation of the Center's national American Trends Panel finds little evidence that panel estimates are affected by errors associated with panel conditioning, a phenomenon that occurs when survey participation changes respondents’ true or reported behavior over time.

Report | May 3, 2021
How Pew Research Center Uses Its National Public Opinion Reference Survey (NPORS)

In 2020, Pew Research Center launched a new project called the National Public Opinion Reference Survey (NPORS). NPORS is an annual, cross-sectional survey of U.S. adults. Respondents can answer either by paper or online, and they are selected using address-based sampling from the United States Postal Service’s computerized delivery sequence file.

Report | Apr 8, 2021
Confronting 2016 and 2020 Polling Limitations

Looking at final estimates of the outcome of the 2020 U.S. presidential race, 93% of national polls overstated the Democratic candidate’s support among voters, while nearly as many (88%) did so in 2016.

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Signature Reports

Mar 31, 2017
Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.

Features

Feature | Jul 16, 2019
Methods 101 Video: How is polling done around the world?

International polling provides information about how people in different countries are thinking about issues like immigration, technology, religion, you name it. But polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.

Feature | May 14, 2018
Video: Can we still trust polls?

Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.

Feature | Mar 21, 2018
Methods 101 Video: Survey Question Wording

The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

Feature | May 12, 2017
Methods 101 Video: Random Sampling

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.