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    Lenski on Exit Polls in the Coming Elections

    In an exclusive interview, Joe Lenski of Edison Media Research reflects on conducting his first election day survey following the death of his former partner, exit poll pioneer Warren Mitofsky. He also reveals steps that will be taken to avoid problems associated with the 2004 poll.

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    The Cell Phone Challenge to Survey Research

    Summary of Findings A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling, which typically relies on a random sample of the population of landline subscribers. A new study of the […]

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    No Consensus on the Census

    Introduction and Summary Dramatic increases in both the size and ethnic diversity of America’s population, reflected in the 2000 census, are drawing a mixed reaction from the public. Consistent with a long-term rise in favorable attitudes toward immigrants, more people say today’s immigrants are better able to adapt to American life than did so four […]

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    Possible Consequences of Non-Response for Pre-Election Surveys

    Survey Findings Pre-election polling is tricky work. A number of unknown factors can stand in the way of accurate predictions — problems with identifying registered and likely voters, uncertainties about voter turnout, and last-minute shifts in candidate preference. But estimating voter preferences in biracial elections has been especially difficult. Pre-election surveys, even those taken just […]

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A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

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Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.