June 1, 2015

How Millennials’ political news habits differ from those of Gen Xers and Baby Boomers

News Sources, Millennials, Baby BoomersIt’s been well documented that younger adults differ from their elders in their news habits, both in the platforms they use and the sources they rely on. A Pew Research Center report released today looks specifically at the political news habits of Millennials, and how they vary from the two generations before them. Here are five key takeaways from the report:

1Millennials rely on Facebook for their news far more than any other source. About six-in-ten online Millennials (61%) report getting political news on Facebook in a given week. Baby Boomers’ political media habits, on the other hand, are strongly rooted in local TV: A majority of them (60%) say they turn there for political news. Millennials’ relatively low reliance on local TV (37% watch political news there in a given week) almost mirrors Baby Boomers’ low reliance on Facebook (39%). Gen Xers bridge the gap, with about equal portions of online adults in this generation getting political news from Facebook (51%) and local TV (46%).

2Millennials, Awareness of News SourcesCompared with the previous two generations, Millennials are less familiar with many news sources we asked about in the survey. Overall, Millennials are less familiar than Gen Xers or Baby Boomers with 18 of the 36 news sources asked about (see our interactive database), including a number of sources whose audiences tend to fall on one side or the other of the ideological spectrum such as Slate, Breitbart, The New Yorker and The Blaze. They are more familiar than Gen Xers and Boomers with just two of the sources asked about: BuzzFeed and Google News, both digital sources.

3Trust and Distrust of News SourcesMillennials are no less trusting than Gen Xers and Baby Boomers of news sources they know. All three generations trust on average about four-in-ten sources they have heard of and distrust about two-in-ten. There are also few differences when it comes to which specific sources are trusted and distrusted across generations. Fourteen of the 36 sources are trusted more than distrusted by all three generations, and four are more distrusted across the board: digital outlet BuzzFeed, and radio shows the Glenn Beck Program, the Rush Limbaugh Show and the Sean Hannity Show (Millennials are less familiar with all three of the radio programs). There are also three sources that are more trusted by Millennials, but more distrusted among Gen Xers and Baby Boomers: The Daily Show, The Colbert Report (which has recently gone off the air), and Al Jazeera America.

4Millennial Facebook users are exposed to more political content on the social media site than are Gen Xers or Boomers. Roughly a quarter (24%) of Millennial Facebook users say at least half the posts they see on the site relate to government and politics, higher than both Gen Xers (18%) and Baby Boomers (16%) who are on Facebook. Just 10% of Facebook-using Millennials see no political posts, on par with Gen Xers (11%) but lower than Baby Boomers (19%).

Millennial and Gen X Facebook users are also less likely than Baby Boomers to see content on the social media site that supports their own views. About three-in-ten (31%) Baby Boomers on Facebook who pay attention to political posts say the posts they see are mostly or always in line with their own views, higher than both Generation Xers (21%) and Millennials (18%). At the same time, though, Baby Boomers are the least reliant on the site to begin with, so this tendency is only within a smaller portion of that generation as a whole.

5Millennials are less interested in politics than older generations. Roughly a quarter of Millennials (26%) select politics and government as one of the three topics they are most interested in (out of a list of nine). That is lower than both Gen Xers (34%) and Baby Boomers (45%). Millennials also discuss politics less often than Baby Boomers: While about half of Baby Boomers (49%) say they talk about politics at least a few times a week, just 35% of Millennials say the same. This is not, however, unique to their generation – 18- to 29-year-olds have historically been less interested than their elders in news about politics.

Category: 5 Facts

Topics: Digital Media, Generations and Age, News Audience Trends and Attitudes, News Media Trends, News Sources, Social Media, State of the News Media

  1. Photo of Jeffrey Gottfried

    is a senior researcher focusing on journalism research at Pew Research Center.

  2. Photo of Michael Barthel

    is a research associate focusing on journalism research at Pew Research Center.

4 Comments

  1. M Mackenzie2 years ago

    Many if not most online news sources mentioned in this article, such as facebook, are news aggregators, not original content generators. They often have the ability to edit the content they post even though they did not create it. So what you end up with is a lot of news stories from second- and third-hand sources that may have been changed by someone with no first-hand knowledge of the facts in the story. An aggregator well known for doing this and producing notoriously bad stories full of factual errors and mistakes is Yahoo! News. It’s a shame that anyone would rely on these sites as their primary source for news. The Millennials are going to be less informed by using these online sources and what they do glean will probably be of questionable value. If you care about the quality of the news you receive, better to collect it from multiple sources as close to the newsmaker as possible and then use your brain to separate the good information from the bad, that is, if you were taught how to do that in the first place.

  2. Jerry Baustian2 years ago

    Pew Research has a very blasé attitude in the way it defines “news sources.” To my way of thinking, news sources employ reporters. AFAIK, Google News and The Blaze — to name just two — do not employ ANY reporters. Nor does FaceBook or YouTube or The Drudge Report.

  3. Mike Stempo2 years ago

    Are questions about immigrants clarified? Illegal vs legal?

    How about profits? Too many see this question and think exec profits. More profits more pay for everyone if done fairly.

    As people age their wants in life tend to be tempered by the reality of need and optimized at that. The progression from left to right tends to occur on average.

    I am surprised at the slight uptick of government trust by millennials. vs older generations. I am not quite sure why that is. Performance and promises do not seem to support that in my view. Maybe it’s the Nixon effect that taints older generations.

  4. Andrew Nelson2 years ago

    I take some issue with asking participants (age 18-29) where they “get” news from and then discussing those results as what they “rely” on. Anyone who uses Facebook (Pew reported last year that 89% of participants 18-29 used it) knows that there is a news feed in the top-right corner and friends will inevitably post some political content. So Facebook users are practically automatic consumers of “political news” on the site. That doesn’t mean it’s their only/top/killer source for news that a bunch of sites are now reporting: google.com/#q=millennial+faceboo…