Social Media

fact sheetOct 19, 2026

An image of someone using a smartphone with icons

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

reportOct 7, 2026

Image depicts multiple phone screens, each with health influencer content

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.

reportOct 14, 2026

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

All

Social Media

Publications

Filtered by:

Refine Your Results

presentationOct 18, 2012

Mobile is the Needle; Social is the Thread

Pew Internet Research Analyst Kathryn Zickuhr discussed patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
presentationOct 11, 2012

Networked and Hyperconnected: The New Social (and work) Operating System

Are you checking email or tweeting or texting as you read this session description? Today, many of us are hyper-connected through the web, mobile technologies and social media.
reportOct 9, 2012

The State of the 2012 Election — Mobile Politics

Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
reportOct 5, 2012

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.
reportSep 30, 2012

The Future of Mobile News

Highlights from the Pew Research Center’s Project for Excellence in Journalism report The Future of Mobile News.
reportSep 27, 2012

In Changing News Landscape, Even Television is Vulnerable

Overview The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its […]
reportSep 26, 2012

How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.
reportSep 26, 2012

Communities and Local News: Profiles

A snapshot of the profiles of the different types of communities studied.
reportSep 26, 2012

Communities and Local News: Profiles

A snapshot of the profiles of the different types of communities studied.
reportSep 26, 2012

How people get local news and information in different communities

Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources

Topics

Regions & Countries

Formats

Americans’ Use of Social Media in 2026

What Do Health and Wellness Influencers Post About?

Online Community and Connection in America

REfine Your Selection

Date

Formats

Regions & Countries

Social Media

Social Media

REfine Your Selection

Date

Years

Formats

Regions & Countries

Research Teams

Bylines