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News Influencers Fact Sheet

News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media.

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    Public Focuses on Elections, Economy and Penn State

    Overview The latest allegations in the child sex abuse scandal at Penn State University rivaled news about the 2012 elections and the economy for the public’s attention last week. About two-in-ten (19%) say news about the candidates for the 2012 presidential elections was their top story, while 18% each say they followed news about the […]

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    About the News Interest Index

    The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]

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    Many Fewer Hearing Mostly Bad Economic News

    Overview The number of Americans hearing mostly bad news about the economy has fallen 12 points over the past month and 31 points since fears of a new recession intensified in August. Currently, 56% say the news they are hearing about the economy is a mix of good and bad, while 36% say the news […]

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    Deficit ’Super Committee’ Draws Little Attention

     Overview Few Americans (17%) paid very close attention to news about the congressional “super committee” last week as the panel approached its deadline to agree on a plan to cut federal spending and reduce the national deficit. Another 24% say they followed news about the super committee fairly closely. Most (58%) followed news about the […]

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    Fewer Hearing Mostly Bad News about Economy

    Overview The Penn State child sex abuse scandal topped the public’s news interest last week, but Americans also continued to closely track news about the nation’s economy. The public’s perceptions of economic news, which took a decided downturn in August, are much less negative today. Currently, 48% say they are hearing mostly bad news about […]

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    Campaign News Draws More Coverage than Interest

    Overview Public interest in the presidential campaign showed no increase this week, despite the news media’s increasing coverage of sexual harassment allegations against Herman Cain. About one-in-five Americans (22%) say they followed news about the 2012 candidates very closely, little changed from a week earlier (21%), according to the latest weekly News Interest Index survey, […]

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Pew Research Center illustration for America's News Influencers report; photos via Getty Images

America’s News Influencers

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

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