Americans’ Use of Social Media in 2026
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.
Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.
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About one-in-ten online adults have used Twitter or a similar service.
The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.