Social Media

fact sheetOct 19, 2026

An image of someone using a smartphone with icons

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

reportOct 7, 2026

Image depicts multiple phone screens, each with health influencer content

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.

reportOct 14, 2026

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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reportSep 1, 2009

The Internet and Civic Engagement

Just as in offline politics, the well-off and well-educated are especially likely to participate in online activities that mirror offline forms of engagement. But there are hints that social media may alter this pattern.
reportAug 18, 2009

Uncle Sam and Social Media

Federal agencies can, and should, be the first responders to health questions. Social media can help.
presentationAug 13, 2009

Social Media’s Promise for Public Health

Participation Powers Prevention was the theme of the National Conference on Health Communication, Marketing & Media. Susannah Fox presented the latest data on social media and health care.
reportJul 29, 2009

The Audience for Online Video-Sharing Sites Shoots Up

As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens.
presentationJun 29, 2009

From Participatory Politics to Participatory Medicine

Rep. Jerry Nadler, Susannah Fox, Jamie Heywood, and Esther Dyson discussed the coming revolution in health care.
reportJun 18, 2009

Political Extremism (At Home and Abroad) Dominates the Blogosphere

Bloggers and social media were consumed with two events in the last week that triggered an online debate about political extremism—one in Europe and one in Washington D.C. And the most-viewed news video on YouTube was the start of a feud between David Letterman and Sarah Palin.
reportJun 11, 2009

The Social Life of Health Information

Americans’ pursuit of health takes place within a widening network of both online and offline sources.
presentationJun 2, 2009

Eating, Thinking and Staying Active with New Media

Media-Smart Youth expert panel discussion on the integration of the internet into daily life and what this means for educational programs that seek to engage youth through new media.
presentationMay 23, 2009

It’s Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults

This presentation dives into the demographics of teen and adult social network users and looks at how youth use of social networks compares to use by adults, both in frequency, but also in purpose and behavior.
reportMay 22, 2009

Online Classifieds

The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.

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Americans’ Use of Social Media in 2026

What Do Health and Wellness Influencers Post About?

Online Community and Connection in America

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