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Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    Teens Create Their Own Space Online

    Amanda Lenhart joins Talk of the Nation with guests danah boyd and Parry Aftab in a series of interviews on the phenomenon of the popular social networking website Myspace.com.

  • report

    The Strength of Internet Ties

    The internet helps maintain people’s social networks, and connects them to members of their social network when they need help. 60 million Americans have turned to the internet for help with major life decisions.

  • report

    Teen Content Creators and Consumers

    American teenagers today are utilizing the interactive capabilities of the internet as they create and share their own media creations.

  • report

    Demographics of Teen Content Creators

    American teenagers are utilizing the interactive capabilities of the internet as they create and share their own media creations.

  • report

    Senior Bloggers

    Bloggers over the age of 65 are a pretty rare, but interesting, group.

  • report

    Teens and Technology

    Today’s American teens live in a world enveloped by communications technologies; the internet and cell phones have become a central force that fuels the rhythm of daily life.

  • report

    Buzz, Blogs, and Beyond

    Experimental research from the Pew Internet & American Life Project and BuzzMetrics suggests that political bloggers can make an impact on politics, but they often follow the lead of politicians and journalists.