Social Media

reportOct 14, 2026

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

reportOct 7, 2026

Image depicts multiple phone screens, each with health influencer content

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.

reportOct 1, 2026

Most think social media leads to manipulation and division, but they also say it informs people and gives them a voice in politics.

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presentationSep 21, 2011

Are consumers really networked? And, if they are, should you care?

Senior Fellow Jim Jansen is speaking at Advance 2011: Rediscovering the consumer.
presentationSep 20, 2011

The social media landscape

Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “…
presentationSep 18, 2011

Medicine 2.0

The internet provides access not only to information, but also to each other, and Pew Internet’s research documents how this has transformed the health communications landscape over the last 10 years.
reportSep 18, 2011

Medicine 2.0: Peer-to-peer healthcare

Peer-to-peer healthcare is a way for people to do what they have always done – lend a hand, lend an ear, lend advice – but at internet speed and at internet scale.
presentationSep 15, 2011

When Networked Individuals Roamed the Earth (video)

Director Lee Rainie spoke about how the technology revolution has changed the way people interact and create communities.
reportSep 6, 2011

28% of American adults use mobile and social location-based services

55% of smartphone owners use their phones to get location-based directions or recommendations, while geosocial services and location-tagging features are less popular.
reportAug 26, 2011

65% of online adults use social networking sites

Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
presentationAug 2, 2011

Peer-to-peer Healthcare

The internet provides access not only to information, but also to each other, and this has transformed the health communications landscape over the last 10 years.
reportAug 2, 2011

Mind the Gap: Peer-to-peer Healthcare

How the internet is transforming health communications by providing us with access to information and each other.
reportJul 26, 2011

71% of online adults now use video-sharing sites

Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.

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Online Community and Connection in America

What Do Health and Wellness Influencers Post About?

Across the Globe, People Increasingly Say Social Media Is Harming Democracy

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