Numbers, Facts and Trends Shaping Your World
Read our research on:
A question that arises with any social media discussion forum is the extent to which users and the messages they post venture beyond their own worldview or remain in their own silos of news and information. The data here do not offer a definitive answer on how this dynamic plays out on Reddit, but we […]
This report consists of two distinct research elements, with separate methodologies: a representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel and a content study of comments posted on the social forum reddit.com. Reddit, whose slogan proclaims it to be the “front page of the Internet,” is part social network, part […]
Users can reach mobile news content through a variety of channels, including arriving at a given article by way of a link that shows up in their Facebook feed, via a Google search or clicking a bookmarked address. As the Center found in earlier research about desktop news behavior, it’s possible that for long-form content […]
The engagement level of Reddit users taking part in the candidate discussions over the three months studied echoes earlier research about other digital spaces. The majority of authors offered just a single comment naming a candidate, while fewer came back with multiple comments over the course of the study. Fully six-in-ten of almost 100,000 authors […]
Short-form: Articles with a word count of 101 – 999 words. (Those with 100 or fewer words were removed due to their greater potential of containing anomalous data.) Long-form: Articles with a word count of 1,000 words or more. Cellphone: Defined by Parse.ly as a broad category encompassing mobile devices that are not desktop/laptop computers, […]
The State of the News Media report uses a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere. State of the News Media 2016 industry data The State of the News […]
While Millennials overall are more likely than older generations to get political news through social media, there are striking party-line differences, particularly among Millennials who say they are very likely to take part in the primaries and caucuses.
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Some 73% of online men use social media, on par with the 80% of online women who say they do so. But there are still some gender differences on specific platforms.
Mobile Messaging Roughly three-in-ten online adults (29%) — and 36% of smartphone owners — use messaging apps such as WhatsApp, Kik or iMessage. These apps allow mobile users to message one another without using up SMS data, which is required when exchanging traditional text messages. Some of these messaging apps, such as iMessage, maintain conversations […]
Notifications