Numbers, Facts and Trends Shaping Your World

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  • report

    How Parents Use Online Communities

    On Reddit’s largest parenting forum, around one-in-five posts mention kids’ tech use. Posts often express negative emotions, but comments are overwhelmingly supportive.

  • report

    Americans’ Social Media Use 2025

    YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

  • report

    Methodology

    This report is based on two different data sources: a representative survey of U.S. parents and Reddit data from the r/Parenting subreddit. The American Trends Panel survey methodology Overview Data in this report comes from Wave 171 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The […]

  • fact sheet

    Social Media Fact Sheet

    Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

  • report

    Appendix B: Post and comment classification prompts

    For this report, Reddit posts and comments were classified using the following prompts to GPT-4.1 mini. The prompts were designed to mirror the codebooks that our research team used to create the validation datasets of human-annotated posts and comments. In the prompt templates below, italics indicate input text that varies based on the post or […]

  • fact sheet

    Social Media and News Fact Sheet

    Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.

  • report

    Appendix A: Distinctive terms by topic in r/Parenting posts

    All 29,925 Reddit posts in our dataset were classified by mentions of three topics: family finances, technology use, and division of labor. We used a pointwise mutual information (PMI) metric to identify terms that are associated with posts mentioning each topic. Distinctive terms for each topic are listed in the table below.

  • report

    Teens, Social Media and AI Chatbots 2025

    Roughly one-in-five U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots, including about three-in-ten who do so daily.

  • report

    Appendix: Demographic profiles of regular social media news consumers in the United States

    Demographic profiles and party identification of regular social media news consumers in the U.S. % of each social media site’s regular news consumers who are … * Estimates for Asian adults are representative of English speakers only. Note: The other response option was “No, don’t regularly get news on this.” Only respondents who indicated that […]

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