Seven-in-Ten Reddit Users Get News on the Site
Presidential candidates were mentioned in over 350,000 comments in May, June and September 2015, with a high level of early interest in Bernie Sanders
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “reddit”
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3. In discussions about presidential candidates, Sanders mentioned far more than others
The discussions of nearly all major presidential candidates grew over the three months studied, but within the liberal-leaning Reddit community, the discussions of some candidates far outweighed others. Three candidates received more than 70,000 comments across the three months (May, June and September 2015), while the vast majority were mentioned in fewer than 10,000 comments.[7. […]
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short reads
Facebook, Twitter play different roles in connecting mobile readers to news
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content.
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Appendix A: Terminology
“Subreddits” are roughly equivalent to forums on message boards and are based around a subject (such as /r/politics) or the process used to discuss a variety of subjects (such as /r/AskAnAmerican or /r/explainlikeimfive). Users visiting a subreddit see a list of submissions. Any user can create a subreddit, and the creator assigns users to “moderate” […]
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2. Discussion mentioning the 2016 presidential candidates was vigorous in run-up to primaries, but did not dominate Reddit
While conversation about the 2016 presidential candidates on Reddit was robust in the summer and early fall of 2015, in the prelude to the primaries, it was one of many topics of conversation on the site competing for attention among its users. During the three months studied – May, June and September of 2015, more […]
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Methodology
This report consists of two distinct research elements, with separate methodologies: a representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel and a content study of comments posted on the social forum reddit.com. Reddit, whose slogan proclaims it to be the “front page of the Internet,” is part social network, part […]
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4. Discussion in Reddit circles more likely to focus on one candidate and one party
A question that arises with any social media discussion forum is the extent to which users and the messages they post venture beyond their own worldview or remain in their own silos of news and information. The data here do not offer a definitive answer on how this dynamic plays out on Reddit, but we […]
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4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Users can reach mobile news content through a variety of channels, including arriving at a given article by way of a link that shows up in their Facebook feed, via a Google search or clicking a bookmarked address. As the Center found in earlier research about desktop news behavior, it’s possible that for long-form content […]
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5. Heavy commenting activity concentrated among a minority of users
The engagement level of Reddit users taking part in the candidate discussions over the three months studied echoes earlier research about other digital spaces. The majority of authors offered just a single comment naming a candidate, while fewer came back with multiple comments over the course of the study. Fully six-in-ten of almost 100,000 authors […]
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Appendix B: Terminology
Short-form: Articles with a word count of 101 – 999 words. (Those with 100 or fewer words were removed due to their greater potential of containing anomalous data.) Long-form: Articles with a word count of 1,000 words or more. Cellphone: Defined by Parse.ly as a broad category encompassing mobile devices that are not desktop/laptop computers, […]
