Numbers, Facts and Trends Shaping Your World

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    In the Blogosphere, Calls for Bipartisanship and Confrontation

    Senator John McCain’s support for President Obama’s speech at the Arizona memorial and the dawn of a new GOP-led House of Representatives focused bloggers’ attention last week. On Twitter, stories about Apple’s financial health drew the most interest. And on YouTube, the dramatic floods in Australia revealed the impact of the tragedy to the world.

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    Midterm Elections Still Top Public Interest

    Summary of Findings The public continued to focus most closely on the outcome of the midterm elections last week as news coverage highlighted their impact on the balance of power and the agenda in Washington. A quarter of the public (25%) says they followed news about the election outcome more closely than any other major […]

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    Political Rhetoric and a Dramatic Rescue Lead the News

    Thanks to some bruising campaigns and controversial remarks, the 2010 midterms led the mainstream news agenda again last week as an outspoken gubernatorial candidate moved to the center of the narrative. And the happy conclusion to the story of the 33 trapped Chilean miners, captured on live television, finished as a strong No. 2 subject.

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    Part 4: The Nielsen Apps Playbook

    Apps and app users As part of its ongoing research into telecom trends, the Nielsen Company conducts a quarterly tracking survey of more than 80,000 mobile subscribers age 13 and older sampled from a combination of online panels and augmented with listed Hispanic telephone sample.  Among other measures, the Mobile Insights survey identifies mobile subscribers […]

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    Mosque Debate, Egg Recall Top Public Interest

    Summary of Findings No one story dominated the public’s news interest last week, as several story lines – including the debate over a mosque near Ground Zero in New York and the recall of hundreds of millions of eggs – vied for Americans’ attention. About two-in-ten (19%) say they followed the debate over plans for […]

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    The Rise of Apps Culture

    35% of U.S. adults have apps on their phone, but only 24% actually use them; 11% of cell users do not know if they have apps or not

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