Last week in the mainstream media much of the commentary about the January 8 Tucson shootings reverted back to partisan bickering over the tone and impact of political vitriol. But in the social media, the post-Tucson conversation was kinder and gentler. Generally bloggers applauded a display of unity and bipartisanship. 

For the week of January 17-21, fully 17% of the news links on blogs went to a Washington Post op-ed by Republican Senator John McCain commending President Obama for his speech at the January 12 memorial service for those killed and injured in the Arizona shootings according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism.

In a conversation dominated by liberals and moderates, those bloggers overwhelmingly praised McCain’s piece for showing what a reasonable discourse that reached across political lines would look like. Many also expressed surprise and respect for McCain, who they felt reverted to an earlier phase of his career when he was known for his independence and willingness to compromise. 

The other major political subject that gained substantial interest in the blogosphere last week (the No. 3 story at 15%), was a piece by conservative columnist George Will, which suggested confrontation more than cooperation. In it, Will asserted that Congress has bequeathed much of its lawmaking power to the Presidency and to other government agencies in recent years. The new 112th Congress, Will believes, needs to reassert its position and stand up to Obama’s agenda.

Conservative bloggers strongly backed Will’s column, although there was some skepticism about whether the Republicans in Congress would be willing to take on the President in this way.

Will’s work has become a popular catalyst for conversation online recently. Last week marks the fourth time in the last two months when one of his columns has been among the top five subjects linked-to on blogs in the PEJ analysis. This trend suggests that even though newspaper circulation is declining, well-known columnists can still be influential in political conversations in both the traditional and online media.

Two other top stories on blogs last week involved major domestic issues.

The fourth-biggest story was health care at 14%, a subject that has not been among the top topics online in almost four months. Most of the attention focused on a new government study written about in a Washington Post story showing that as many as 129 million Americans under the age of 65 have preexisting medical problems that are red flags for health insurers.

The economy was the fifth-largest subject at 8% as bloggers linked to reports about the size of the U.S. government’s debt, now at $14 trillion, and global efforts to slow down rising food costs.

The No. 2 story last week, at 16%, was back by popular demand. Bloggers linked to the same BBC interview with Microsoft chief executive officer Steve Ballmer that made the list of top stories the previous week. Bloggers focused on Ballmer’s hint that Microsoft will support the use of Kinect motion controllers with PCs sometime soon.


On Twitter, Apple was once again the leading subject; 8% of the links from the social networking site focused on the subject. The attention was split between two stories regarding the business aspects of the company. One was the impact of CEO Steve Jobs’ indefinite leave of absence for medical reasons; the other was a report about sales of the iPad, which surpassed the expectations of business analysts.

The introduction of the logo for HTML5, the newest revision of the web programming language, was the second-largest subject with 9% of the links.

And another technology story came next: The outcry over Google’s decision to replace the link to its RSS reader product on the top of its Gmail homepage was the No. 3 story, also at 9%.

That was followed (at 8%) by a blog post from Greenpeace’s Dr. Paul Johnston arguing for more action on climate change and the need to cut greenhouse gas emissions in light of recent dramatic weather events.

The fifth-biggest news story on twitter last week (at 7%) was a CNN report about one of the largest single-day operations taken against the Mafia stretching across Italy, New York, New Jersey and Rhode Island, resulting in the arrests of 127 people accused of organized crime activities.

McCain’s Praise for Obama

After John McCain wrote a column commending his 2008 presidential rival’s speech at the Tucson memorial, many liberal and moderate bloggers thought it represented the less ideological McCain who had been known as a maverick before growing more vocally conservative in recent years.

“These words echo the moderate, sane McCain of the distant past, a time before he became the angry ‘Gran Torino’ guy capable of only shouting ‘get off my lawn!’” wrote EJ Perkins at The Portal. “Is the senior senator from Arizona finally walking back from the brink of political oblivion? I hope so.”

“In the blogosphere you’re apt to be scorned if you choose a reflective approach over snarky expressions of distilled cynicism in your posts, but once in awhile we need to rise above our prejudices and give credit where it’s due,” admitted Virginia Bergman at Katalusis. “I appreciated President Obama’s speech in Tucson the other day, and I likewise offer a pat on the back to John McCain for his response in today’s Washington Post.”

“McCain indicated that he knew the President to be both a patriot and a legitimate leader,” posted Sharon Dooley at Politics Plus. “On the other hand, Sarah Palin, in a message that was tone deaf to the pain of a nation, chose the day of mourning to appear in a slickly scripted taped video to address the criticism she had received…Ultimately, she waited too long to speak out and sent the wrong message.”

Others expressed a guarded optimism that we might see a change in tone in Washington.

“I thought McCain showed a lot of class here,” lauded J.S. at The Adventures of Steanso. “I also hope that there’s some substance to the idea that these shootings could represent some sort of a turning point. I’m not saying I think it’s likely, but I remain sort of hopeful.”

Although in the minority, there were a few conservatives who viewed McCain’s actions much differently.

“Barf Alert: McCain Says Obama is a Patriot,” read the headline of a post on The Freedom Fighter’s Journal.

George Will and the New Congress

While McCain and some bloggers were interested in finding common ground, George Will and his online supporters were focused on a very different tack. To them, a key priority was having the newly empowered Republicans in Congress challenge executive authority.

Debby Durkee at Politically Empowered, for example, strongly supported Will’s thesis. “The executive branch has, through the years, increased its power because of a lazy Congress unwilling to do the hard work of writing laws and performing the necessary oversight of the executive branch…Your representatives need to be reminded that the people’s power rests with the legislature, and we fully intend to keep it.”

Some, however, weren’t sure if Republicans were up for the task.

“Will’s point is clear and good,” agreed Clifton Chadwick.  “The big worry is whether the Republicans understand it and have the cojones to do what they must do. Frankly, I am nervous.”

“The country is watching to see if this Congress has the seriousness of conviction to follow through on the rhetoric upon which they were elected,” added Fred Unger at Emerging Consensus.

Not surprisingly, liberals did not share Will’s perspective.

“You almost want to crack George’s cranium open just to see what’s going on in there,” wrote A Spork in the Drawer after criticizing Will’s historical descriptions of progressives. “One has to wonder if he’s deliberately dishonest or genuinely believes what he says. Actually, given George’s long record of dishonesty…it’s safe to conclude that George Will knows what he’s doing.”


The most viewed news video on YouTube last week was of the dangerous January floods throughout large portions of Australia. According to reports, more than 17,000 homes lost electricity and the total cost of the damage could reach $2 billion.

Taken on January 10 from the second floor of an office building in Toowoomba, the footage illustrates the scope of the flood waters and the extent of the damage. Cars are swept up in the powerful current while streets and buildings are flooded.

The ” target=”_blank” rel=”noopener noreferrer”>text that accompanies the YouTube video makes an appeal for donations to various relief efforts. This video is a good example of how the power of images spread throughout the internet can deliver the impact of tragedies to places far from the event, even without coverage from traditional media.


Most Viewed News & Politics Videos on YouTube
For the Week of January 15-21, 2011

1.  Footage of flooding in Toowoomba, Australia

2.  The January 12 edition of the ” target=”_blank” rel=”noopener noreferrer”>Philip Defranco show where the host criticizes Sarah Palin

3.  Hillary Clinton ” target=”_blank” rel=”noopener noreferrer”>falls while boarding a plane in Yemen

4.  “” target=”_blank” rel=”noopener noreferrer”>Palin’s Breath”—a short video made up of small segments of breathing compiled from her speech about the events in Tucson

5.  A ” target=”_blank” rel=”noopener noreferrer”>short video from “Always Up to Date” that includes a link to the video channel of Jared Lee Loughner, the man accused of the Arizona shootings


The New Media Index is a weekly report that captures the leading commentary of blogs and social media sites focused on news and compares those subjects to that of the mainstream press.

PEJ’s New Media Index is a companion to its weekly News Coverage Index. Blogs and other new media are an important part of creating today’s news information narrative and in shaping the way Americans interact with the news. The expansion of online blogs and other social media sites has allowed news-consumers and others outside the mainstream press to have more of a role in agenda setting, dissemination and interpretation. PEJ aims to find out what subjects in the national news the online sites focus on, and how that compared with the narrative in the traditional press.

A prominent Web tracking site Icerocket, which monitors millions of blogs, uses the links to articles embedded on these sites as a proxy for determining what these subjects are. Using this tracking process as a base, PEJ staff compiles the lists of links weekday each day. They capture the top five linked-to stories on each list (25 stories each week), and reads, watches or listens to these posts and conducts a content analysis of their subject matter, just as it does for the mainstream press in its weekly News Coverage Index. It follows the same coding methodology as that of the NCI. Note: When the NMI was launched in January 2009, another web-tracking site Technorati was similarly monitoring blogs and social media. PEJ originally captured both Technorati’s and Icerocket’s daily aggregation. In recent months, though, this component of Technorati’s site has been down with no indication of when it might resume. 

The priorities of the bloggers are measured in terms of percentage of links. Each time a news blog or social media Web page adds a link to its site directing its readers to a news story, it suggests that the author of the blog places at least some importance on the content of that article. The user may or may not agree with the contents of the article, but they feel it is important enough to draw the reader’s attention to it. PEJ measures the topics that are of most interest to bloggers by compiling the quantitative information on links and analyzing the results.

For the examination of the links from Twitter, PEJ staff monitors the tracking site Tweetmeme. Similar to Icerocket, Tweetmeme measures the number of times a link to a particular story or blog post is tweeted and retweeted. Then, as we do with Icerocket, PEJ captures the five most popular linked-to pages each weekday under the heading of "news" as determined by Tweetmeme’s method of categorization. And as with the other data provided in the NMI, the top stories are determined in terms of percentage of links. (One minor difference is that Tweetmeme offers the top links over the prior 24 hours while the list used on Icerocket offers the top links over the previous 48 hours.)

The Project also tracks the most popular news videos on YouTube each week.

*For the sake of authenticity, PEJ has a policy of not correcting misspellings or grammatical errors that appear in direct quotes from blog postings.

Note: PEJ’s weekly News Coverage Index includes Sunday newspapers while the New Media Index is Monday through Friday.