Numbers, Facts and Trends Shaping Your World
Read our research on:
The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will […]
This is the first comprehensive examination of the reading habits of the general population since e-books have come to prominence. The emergence of e-books has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. Widespread consumer interest in e-books began in late 2006 with the release of Sony Readers […]
Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as “in-house ads” in industry […]
The 2012 presidential campaign is drawing significantly less interest than the 2008 campaign from Democrats and younger people. According to the Pew Research Center’s News Interest Index surveys over the course of January, 30% of Democrats have been following election news very closely, down from 42% in January 2008, during the primary contest between Barack […]
Mobile at this point is a small part of the revenue of the newspapers in this study. In late 2011, on average, mobile accounted for only .9% of the digital revenue stream of the papers that provided us with data-less than even video and targeted advertising. This is still a nine-fold increase from a negligible […]
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
One major issue going forward for the newspaper industry is whether it can begin to grow different kinds of digital revenue. The news industry is now more than 15 years into the transition to digital, a transition that is now also adding mobile. For much of that time, newspapers have focused on trying to sell […]
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]