Numbers, Facts and Trends Shaping Your World
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The 2012 presidential campaign is drawing significantly less interest than the 2008 campaign from Democrats and younger people. According to the Pew Research Center’s News Interest Index surveys over the course of January, 30% of Democrats have been following election news very closely, down from 42% in January 2008, during the primary contest between Barack […]
Mobile at this point is a small part of the revenue of the newspapers in this study. In late 2011, on average, mobile accounted for only .9% of the digital revenue stream of the papers that provided us with data-less than even video and targeted advertising. This is still a nine-fold increase from a negligible […]
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
One major issue going forward for the newspaper industry is whether it can begin to grow different kinds of digital revenue. The news industry is now more than 15 years into the transition to digital, a transition that is now also adding mobile. For much of that time, newspapers have focused on trying to sell […]
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price.
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
The study, Digital Advertising and News, contains two main elements: The central research study conducted and written in-house by PEJ researchers and an accompanying essay by Professor Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Professor Turow is an expert in media fragmentation and author […]