Numbers, Facts and Trends Shaping Your World
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Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price.
The study, Digital Advertising and News, contains two main elements: The central research study conducted and written in-house by PEJ researchers and an accompanying essay by Professor Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Professor Turow is an expert in media fragmentation and author […]
With different audience bases, different sibling networks and different styles, the three main cable news channels also had different definitions of what constituted news in 2011. Some of the distinctions between the three main channels, in other words, are in story selection, not only style or tone. The weakening economy, for instance, was a much […]
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
We asked separately about restaurants, bars, and clubs versus other local businesses because we thought entertainment establishments such eateries and bars were a distinct category of local business that might draw a different audience and might show different patterns of information seeking. That proved to be the case. The 55% of all adults who get […]
Respondents’ thoughts One major sign of the sanctification of Big Data as a topic of interest with vast potential emerged in March this year when the National Science Foundation and National Institutes of Health joined forces “to develop new methods to derive knowledge from data; construct new infrastructure to manage, curate and serve data to […]
In a conference call with journalists, the Pew Forum’s staff discussed the findings of “Asian Americans: A Mosaic of Faiths,” the second report based on a comprehensive, nationwide survey of Asian Americans.