Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

  • report

    Future of Mobile News

    The percent of Americans with mobile access to the internet has jumped dramatically in the last year—a trend that has major implications for the news industry. A new survey of news use on mobile devices by PEJ in collaboration with The Economist Group examines how tablets and smartphones have changed news consumption habits and what that might mean for the future of news.

  • report

    One-in-Ten ’Dual-Screened’ the Presidential Debate

    Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the […]

  • report

    Conventions Still Draw Sizable Audience, Boost Campaign Interest

    Despite limited primetime coverage, the Republican and Democratic conventions still give the parties a chance to define their presidential candidates and spark public interest in the campaign. In 2008, notably, both conventions attracted sizable audiences, especially among their own partisans. In a Pew Research Center survey conducted after the Republican convention in St. Paul, Minn., […]

  • report

    Part 5: The present and future of libraries

    Libraries’ strengths In addition to asking our online panel of library staff members about various services that libraries do offer or might offer in the future, we also asked about what they considered to be libraries’ strengths. One common theme was libraries’ role as a community center, and their connection to patrons and other local […]

  • report

    Revenue

    One of the biggest questions about mobile technology-especially tablets-is whether it would establish or re-establish a deeper relationship for consumers with news content. Past research has found that on desktop and laptop computers, people read or watched quickly, even fleetingly. If the pleasure and convenience of reading on a mobile device that people can hold […]

  • report

    The Rise of the “Connected Viewer”

    52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these ‘connected viewing’ experiences