Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    One-in-Ten ’Dual-Screened’ the Presidential Debate

    Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the […]

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    Part 5: The present and future of libraries

    Libraries’ strengths In addition to asking our online panel of library staff members about various services that libraries do offer or might offer in the future, we also asked about what they considered to be libraries’ strengths. One common theme was libraries’ role as a community center, and their connection to patrons and other local […]

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    Conventions Still Draw Sizable Audience, Boost Campaign Interest

    Despite limited primetime coverage, the Republican and Democratic conventions still give the parties a chance to define their presidential candidates and spark public interest in the campaign. In 2008, notably, both conventions attracted sizable audiences, especially among their own partisans. In a Pew Research Center survey conducted after the Republican convention in St. Paul, Minn., […]

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    Revenue

    One of the biggest questions about mobile technology-especially tablets-is whether it would establish or re-establish a deeper relationship for consumers with news content. Past research has found that on desktop and laptop computers, people read or watched quickly, even fleetingly. If the pleasure and convenience of reading on a mobile device that people can hold […]

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    Innovative library services “in the wild”

    Our new report takes a close look not only at how Americans are using public libraries, but also what sort of services and programming they think libraries should offer — and what they say they would use in the future. For this last point, we asked about a range of potential offerings. Here are illustrations of some of these more innovative services, to see what they look like on the ground — as well as some “fun and funky” services that we’ve seen pop up at libraries across the county.

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    Section 2: Online and Digital News

    The percentage of Americans getting news from online and digital sources continues to grow, and that trend has been sustained in the last two years by an increase in the use of mobile devices. The share saying they got news online yesterday is unchanged since 2010, at 34%. However, when those who get news from […]

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    The Rise of the “Connected Viewer”

    52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these ‘connected viewing’ experiences