Numbers, Facts and Trends Shaping Your World
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Overview In the final two weeks of July, Americans kept a close watch on news about a deadly shooting rampage at a Colorado movie theater, but they also closely tracked news about two long-running stories – the condition of the nation’s economy and the 2012 presidential campaign. News about the shootings, which left 12 dead […]
One distinguishing feature of the web is the opportunity it creates to engage in a direct dialogue with citizens. This can be done several different ways. For this analysis we examined the extent to which each campaign addressed specific voting groups or segments of the population, the extent to which each asked users to take […]
We were interested to know about how the rise of e-books has affected people’s library use and experiences, so we asked about ownership of library cards. Our national survey showed that 58% of Americans ages 16 and older said they had a library card. And it turns out that library card ownership bounces around by […]
The general election contest between Obama and Romney has changed little over the past few months. Currently, 50% of registered voters support Obama or lean more toward him, while 43% back Romney or lean toward him. In June (June 7-17), Obama held a slight four-point edge (50% to 46%) and in May, Obama led 49% […]
Obama Endorsement Has Limited Impact Washington, D.C. – Reports that the Democratic Party may add support for gay marriage to its party platform are in keeping with a significant shift of opinion on this issue among Democrats nationwide. Just four years ago, in 2008, only half (50%) of Democrats favored allowing gays and lesbians to […]
The way the candidates’ character and biography are portrayed was largely consistent across different media sectors, but there were some striking exceptions-and those came from cable news and radio talk. To a great extent, moreover, these ideological media are playing offense rather than defense-that is, spending considerably more time attacking the candidate they oppose than […]
Overview Before you read the report, test your own News IQ by taking the interactive knowledge quiz. The short quiz includes many of the questions that were included in a national poll. Participants will instantly learn how they did on the quiz in comparison with the voting public as well as with people like them. […]