How the Media Covered the 2012 Primary Campaign
Mitt Romney needed 15 weeks once the primary contests began to gain a secure hold over his party’s nomination for president. But he emerged as the conclusive winner in the media narrative about the race six weeks earlier following a narrow win in his native state, Michigan.
Romney’s Storyline Improved, Santorum’s Became More Mixed on Eve of Arizona, Michigan
The frontrunners’ fortunes in the media changed significantly last week as Mitt Romney rebounded from very negative coverage the previous week and Rick Santorum saw his narrative turn decidedly less positive. Meanwhile, Newt Gingrich continues to suffer from both unflattering coverage and little of it.
Cable Leads the Pack as Campaign News Source
Cable news is now the top regular source for campaign news. The long-term decline in the number of Americans getting campaign news from local and network TV news, and local newspapers, steepened this year. Social networking sites like Facebook and Twitter are used for campaign news by a relatively limited audience.
Gingrich and Romney Both Face Mixed Portrayal
As Newt Gingrich and Mitt Romney took their battle for the Republican presidential nomination to Florida for its Jan. 31 primary, both of them arrive in the state with portrayals in the news media that are almost equally mixed
Economy Fades as Election Intensifies
The weakening economy was the most-covered news story in 2011, but it has now been overtaken by coverage of the presidential campaign.
Campaign 2012 and the Media
After winning the first two nominating contests, Mitt Romney is getting more negative news coverage heading into Saturday’s South Carolina primary than he has at any time so far in the GOP race, according to the first edition of an ongoing analysis of election news by the Pew Research Center’s Project for Excellence in Journalism.
News Coverage Index: The Santorum Surge Story Comes True
In the days before Iowans finally caucused, the news media were most focused on the shifting horse race that foreshadowed Rick Santorum’s strong late showing, according to an analysis of the leading themes in the Iowa press narrative by the Pew Research Center’s Project for Excellence in Journalism.
Cain’s Bad Stretch–A Campaign Coverage Update
While his support continued to hold in the polls, businessman and GOP presidential candidate Herman Cain was the focus of a much tougher narrative in the news media last week, according to an analysis by the Pew Research Center’s Project for Excellence in Journalism.
The Media Primary
Rick Perry received the most favorable coverage of any candidate for president during the first five months of the race, but now Herman Cain is enjoying that distinction. Meanwhile Barack Obama has had the roughest treatment, according to a new survey which combines traditional research methods and computer algorithmic technology to code the level and tone of news coverage.
Interest in Campaign News On Par With 2007
While the focus this year has been on the GOP’s race, Democrats express about as much interest in 2012 candidates as do Republicans.