Midterms Already Edging Out the Economy on Media Agenda
The midterms dominated the news agenda for the second week in a row. The elections have been the top story for the last two months (edging out the economy), and attention will only grow as November nears.
Midterms Top News Agenda
Christine O’Donnell, the week’s leading newsmaker, fueled the biggest week yet for coverage of the midterms. The elections were the top story in all five of the media sectors studied.
Campaign Coverage Heats Up
The midterm elections led the news last week. For the first time since the crisis began in late April the Gulf oil spill was not among the top three topics reported on in the media.
Hiding in Plain Sight: Kennedy to Brown
A new media analysis finds that after months of little interest, polling, not reporting, was the focus of intense press coverage in the race to succeed Sen. Kennedy.
The Internet’s Role in Campaign 2008
Three-quarters (74%) of internet users went online during the 2008 election to take part in, or get news and information about the 2008 campaign. This represents 55% of the entire U.S. adult population.
High Marks for Campaign, High Bar for Obama
A week after the election, voters are feeling good about themselves, the presidential campaign and Barack Obama. Looking ahead, they have high expectations for the Obama administration, with two-thirds predicting that he will have a successful first term.
Media Moment: History, Trends and Transition Dominate News Coverage
When the campaign was finally over, the media almost immediately viewed Barack Obama’s victory as a transformational event, and a subject that had been in some ways taboo moved front and center – race.
Election Weekend News Interest Hits 20-Year High
Fully 60% of voters followed campaign news very closely this weekend, the highest level of interest on the eve of an election since the Pew Research Center began tracking campaign news interest in 1988. Throughout the campaign, Americans said they were hearing more about Obama than about McCain, although analysis shows news coverage became closely balanced between the two candidates.
Strategy Session: Media Focused on Polls and Maps in Final Week
If ever there is a time when campaigns are horse races, it is in the final days, and coverage was indeed largely about the contest itself.
Internet Now Major Source of Campaign News
Television remains the dominant source, but the percent of people who say they get most of their campaign news from the internet has tripled since 2004.