The growth of social media and rapid adoption of internet-enable mobile devices have changed the way Americans engage in the political process. An infographic provides a summary of the latest data from national surveys taken during the 2012 campaign.
Fully 85% of American adults own a cell phone, and the devices have become a portal for an ever-growing list of activities. Taking photos and texting top the list.
Over half of smartphone owners gather health information on their phones, compared with 6% of non-smartphone owners.
Americans are following the presidential campaign more closely on nearly every news platform than they were earlier in the year.
Democrats are more likely to contribute online or from their cell phone, while Republicans are more likely to contribute in person, by phone call, or via regular mail.
More than eight-in-ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library.
More than eight in ten Americans ages 16-29 read a book in the past year, and six in ten used their local public library. Many say they are reading more in the era of digital content, especially on their mobile phones and on computers.
As of late September, 88% of registered voters own a cell phone of some kind-and significant numbers of these voters are using their mobile devices to get information about the 2012 election, to interact with the campaigns, and to converse with other voters about political issues: 27% of registered voters who own a cell phone […]
In our surveys this summer, we added a question about mobile internet connectivity to help us capture internet users who may access the internet on mobile devices.
The era of mobile digital technology has crossed a new threshold.