Campaign ’08 Online
Lee Rainie appeared on the NewsHour to discuss the findings.
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In the kickoff week of full-time general election coverage, a collection of policy issues—from the war to gas prices—made up the leading media campaign narrative. But the press also lavished considerable attention on one high-profile controversy and on some of the ill will left over from the Democratic primary battle.
In the last official week of the long and grueling Democratic nomination battle, Barack Obama captured his party’s top prize. But it was Hillary Clinton—by providing most of the week’s suspense and drama—who proved she could still dominate the story line in defeat.
Summary of Findings Over the course of the primary campaign season greater numbers heard about controversies associated with Barack Obama than heard about other campaign events. Nonetheless, far more Americans believe that the press coverage has favored Barack Obama than think it has favored Hillary Clinton. Nearly four-in-ten (37%) say that in covering the Democratic […]
What were the dominant personal narratives conveyed in media coverage of the presidential candidates? Which contenders fared best in the press and how critical was that coverage in influencing public opinion? How did those candidate story lines change over time? A new PEJ study of the 2008 primary season examines these questions.
Summary of Findings The American public expressed strong news interest in the earthquake in China last week even as the news media remained heavily focused on the presidential campaign. In spite of modest coverage of both the earthquake in China and the cyclone that hit Burma, the public had a fairly good sense of the […]
Despite a big Hillary Clinton win in the West Virginia primary, John Edwards and George Bush helped make Barack Obama the lead campaign newsmaker last week. And they helped reinforce the idea that the Democratic primary fight was just about over.
Summary of Findings Over the past six weeks the intense, and often negative, contest between Obama and Clinton has dominated media coverage of the campaign as well as public attention. And over this period, more Americans have consistently said their views of Obama and Clinton have become less favorable, rather than more favorable, in recent […]
The two Democratic contenders went at it last week, battling over Barack Obama’s “bitter” remarks at a California fundraiser and over the ABC debate that some said had too much “gotcha.” Trailing in the race for attention, John McCain saw the media examine everything from his economic policy to his temper last week.