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  • short reads

    Facebook is a news source for many, but only incidentally

    Unlike Twitter, which has developed into a go-to source for breaking news, only 28% of Facebook news consumers have ever used the service to track an unfolding news story. And even among that sub-subgroup, fewer than half (41%) said Facebook was among the first places they’d turn to keep up with a breaking news event.

  • short reads

    Coke, “America the Beautiful,” and the language of diversity

    Coca-Cola’s “It’s Beautiful” ad, that aired during Sunday night’s Super Bowl, sought to portray ethnic diversity in the U.S. by featuring “America the Beautiful” sung in several languages. But not everyone was happy with Coke’s celebration of diversity in the country.

  • short reads

    Local TV audiences bounce back

    Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.

  • short reads

    What to anticipate in 2014? Many young adults say soccer’s World Cup

    Nearly six-in-ten Americans (58%) say they’re “especially looking forward” to the Winter Olympics next month, including roughly equal shares of each age group. But when it comes to this year’s other quadrennial international sports event – the World Cup – it’s largely young people who are anticipating it. It’s not that young people aren’t looking […]

  • short reads

    5 facts about Fox News in 2014

    Fox News President Roger Ailes has turned the channel into a powerhouse that dominates the cable news ratings and wields substantial power in the world of conservative politics.

  • report

    Christie Story Attracts Little Public Interest

    Survey Report The public paid far more attention to last week’s cold snap than to the controversy swirling around New Jersey Gov. Chris Christie. There also has been little short-term change in opinions about Christie: 60% say their opinion of Christie has not changed in recent days, while 16% now view him less favorably and […]

  • short reads

    Which countries Americans like … and don’t

    Americans have strongly favorable views of some allies and negative opinions about a range of others. Some of this is driven by U.S. partisan politics. And history suggests all such opinions are subject to change.