Numbers, Facts and Trends Shaping Your World

Social Media

short read
Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

  • report

    Global Publics Embrace Social Networking

    In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. Other forms of technology are also increasingly popular: cell phone ownership and computer usage have grown significantly across the globe over the last three years, and they have risen dramatically since 2002. Consistently, these technologies are especially popular among young people.