Social Media

fact sheetOct 19, 2026

An image of someone using a smartphone with icons

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

reportOct 7, 2026

Image depicts multiple phone screens, each with health influencer content

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.

reportOct 14, 2026

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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reportMay 21, 2013

What Teens Share on Social Media

Among the things teens choose to share on social media, their real name and photos of themselves rank the highest. What else do they share?
reportMay 21, 2013

Teens, Social Media, and Privacy

Explore what teens choose to share and keep private and with whom in this infographic.
featureMay 21, 2013

Interactive: Teens on Facebook: What They Share With Friends

The typical (median) teen Facebook user has 300 friends. The larger a teen’s network, the more likely they are to have a wider variety of friends and share more personal information.
reportMay 21, 2013

Teens, Social Media, and Privacy

Youth are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends.
reportMay 21, 2013

What teens share on social media

Among teen social media users, percent who post the following to the profile they use most often
reportMay 21, 2013

Teens: Median number of Facebook friends

Size of Facebook network by gender and age
reportMay 21, 2013

What teens said about social media, privacy, and online identity

A list of some of the most revealing and interesting comments about how teens think about social networking sites and how they navigate issues of identity and privacy.
short readsMay 20, 2013

5 facts about Tumblr

Yahoo! today confirmed that it’s buying 6-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent report on social media demographics from the Pew Research Center’s Internet & American Life Project to find out: Only 6% of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook. Three […]
presentationMay 17, 2013

Museums and Digital Communication

Kristen Purcell spoke at the Art Museum Marketing Association (AMMA) meeting at the Baltimore Museum of Art on Friday, May 17th, for an audience of marketing directors from the largest art museums in the U.S.
presentationMay 9, 2013

One voice, many inflections

Susannah Fox will present the latest research on how mobile, social technologies are transforming health and health care in the U.S. and abroad.