Kristen Purcell spoke at the Art Museum Marketing Association (AMMA) meeting at the Baltimore Museum of Art on Friday, May 17th, for an audience of marketing directors from the largest art museums in the U.S. Sharing insights from Pew Internet’s recent national survey of arts organizations, Kristen discussed how these organizations are using digital tools to carry out their missions and the key questions art museums can focus on in developing their own digital strategies.
