8 facts about Americans and TikTok
In the wake of TikTok’s deal to make its U.S. operations backed largely by non-Chinese investors, here’s what we know about Americans and TikTok.
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Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
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How Parents Manage Screen Time for Kids
About four-in-ten parents say they could be doing better at managing their kid’s screen time. A larger share – 58% – say they’re doing the best they can.
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1 in 5 Americans now regularly get news on TikTok, up sharply from 2020
Among adults under 30, 43% say they regularly get news from TikTok, up from 9% in 2020.
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Teens and Social Media Fact Sheet
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
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Fewer Americans now support TikTok ban, see the platform as a national security threat than in spring 2023
The share of Americans who perceive TikTok as a national security threat has also dipped – from 59% in 2023 to 49% now.
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What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
