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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

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    Social Ties and Obesity

    Loved ones not only influence your choice of school, car, or housing — they might influence your choices about smoking, exercise, and food, even if they live hundreds of miles away.

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    Online Video

    The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the inter…

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    Uploading Democracy: Candidates Field YouTube Questions

    Tuesday night’s Democratic debate was widely anticipated for its groundbreaking format. Candidates took on a host of issues asked by citizens via YouTube videos; what follows is an analysis of the format and major themes of the debate as compared with public opinion data.

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    Second Screen Experiences

    Expert perspectives on "second screen experiences" at a Web Managers Roundtable.

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    Election 2008

    The presidential hopefuls are using their web sites for unprecedented two-way communication with citizens. But what are voters learning here? Is it more than a way to bypass the media? A new PEJ study of 19 campaign sites finds Democrats are more interactive, Republicans are more likely to talk about “values,” and neither wants to talk about ideology.

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    Campaign Internet Videos: Viewed More on TV than Online

    Summary of Findings Short videos produced for the internet are becoming an important component of campaign news. In some cases, candidates themselves are producing videos and releasing them on their campaign websites. Candidates also are seeing their own gaffes or embarrassing moments packaged in a brief video and put up on the web for all […]

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    Cyberbullying

    About a third of online teens say they have been targets of online harassement. Older girls and intense internet users are the most likely to report these experiences.

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    Briefing Panelists Debunk Online Safety Myths

    The main point of the recent congressional briefing panel was to stop the misinformation and obfuscation around the issue of online child victimization, and to focus on the facts and observations that had emerged from our collective research.