Online Scams and Attacks in America Today
73% of U.S. adults have experienced some kind of online scam or attack, and these are common across age groups. Most get scam calls, texts and emails at least weekly.
Numbers, Facts and Trends Shaping Your World
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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Majority of Americans aren’t confident in the safety and reliability of cryptocurrency
A 63% majority of Americans have little or no confidence that cryptocurrencies are reliable and safe, but some groups are more wary than others.
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Online shopping has grown rapidly in U.S., but most sales are still in stores
Through the first three quarters of 2023, retail e-commerce totaled $793.7 billion, or 14.9% of all retail sales.
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On alternative social media sites, many prominent accounts seek financial support from audiences
23% of the prominent accounts on the seven alternative social media sites studied sought financial support from their audiences in June 2022.
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For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
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Payment apps like Venmo and Cash App bring convenience – and security concerns – to some users
PayPal is used by a majority of U.S. adults (57%). Smaller shares report ever using Venmo (38%), Zelle (36%) or Cash App (26%).
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16% of Americans say they have ever invested in, traded or used cryptocurrency
The vast majority of U.S. adults have heard at least a little about cryptocurrencies like Bitcoin or Ether.
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From virtual parties to ordering food, how Americans are using the internet during COVID-19
Some Americans – particularly those who are younger or college educated – are finding virtual ways to connect, shop and be active.
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Online Shopping and E-Commerce
New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and services to the way they pay for the things they buy.
