Numbers, Facts and Trends Shaping Your World

Social Media

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Americans’ Use of Social Media in 2026

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

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Online Community and Connection in America

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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    Campaign Internet Videos: Viewed More on TV than Online

    Summary of Findings Short videos produced for the internet are becoming an important component of campaign news. In some cases, candidates themselves are producing videos and releasing them on their campaign websites. Candidates also are seeing their own gaffes or embarrassing moments packaged in a brief video and put up on the web for all […]

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