Numbers, Facts and Trends Shaping Your World
Read our research on:
Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
One distinguishing characteristic about the campaign conversation on Twitter is the sheer volume of opinions or assertions carried in the 140-character format. Consider that there were more than 15 million assessments offered about President Obama between May 2 and November 27, almost 2.2 million about Cain, and almost 1.6 million about Romney. Gingrich was the […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]