Numbers, Facts and Trends Shaping Your World
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Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
One distinguishing characteristic about the campaign conversation on Twitter is the sheer volume of opinions or assertions carried in the 140-character format. Consider that there were more than 15 million assessments offered about President Obama between May 2 and November 27, almost 2.2 million about Cain, and almost 1.6 million about Romney. Gingrich was the […]
Mitt Romney The former Massachusetts governor-who has been at or near the front of the GOP pack for much of the campaign-has generated plenty of attention on Twitter. But the conversation about him there was far harsher than in blogs or news coverage. From May 2-November 27, Romney was the second-most discussed Republican candidate on […]
