Numbers, Facts and Trends Shaping Your World

Search results for: “social media”


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    Communication choices

    Texting dominates teens’ general communication choices When asked generally about how they communicate with people in their lives – not just about their friends, but about all kinds of people – teens point to text messaging as the dominant daily mode of communication. Among all teens: 63% say that they use text to communicate with […]

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    The Future of Gamification

    Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.

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    Nontraditional Revenue Streams

    Many newspaper analysts and insiders have suggested that the industry must find additional revenue streams-beyond advertising and subscription-to ultimately arrive at a mix of revenue streams that constitutes a successful digital business model. This study probed the degree to which newspapers were trying nontraditional revenue experiments. What we found was that while almost half the […]

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    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

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