More than 44 million #BlackLivesMatter tweets from nearly 10 million distinct users currently exist on Twitter today. Over half of all existing tweets that include the #BlackLivesMatter hashtag were posted from May to September 2020.
In focus groups, highly engaged social media users describe the purposes that different platforms serve for them, their choices about what to reveal and how they try to anticipate any hostile reactions that could be lurking.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.