Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
Summary SSRS conducted the National Public Opinion Reference Survey (NPORS) for Pew Research Center using address-based sampling and a multimode protocol. The survey was fielded from Feb. 1, 2024, to June 10, 2024. Participants were first mailed an invitation to complete an online survey. A paper survey was later mailed to those who did not […]