What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “page/2”
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short reads
7 facts about Americans and taxes
A majority of U.S. adults say they’re bothered a lot by the feeling that some corporations (61%) and some wealthy people (60%) don’t pay their fair share.
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Wikipedia at 25: What the data tells us
As of December 2025, there are over 66 million articles across all languages on Wikipedia. Around 7 million articles are in English.
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Methodology
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
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Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
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How a glitch in an online survey replaced the word ‘yes’ with ‘forks’
Dating back to at least early 2023, a bizarre and alarming technical glitch started popping up in some organizations’ online surveys and forms.
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Methodology
For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]
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When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
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Methodology
Results for the six Latin American countries surveyed are based on face-to-face interviews conducted in Spanish and Portuguese under the direction of Gallup and Langer Research Associates. The results are based on national samples, unless otherwise noted. Here are more details about our international survey methodology and country-specific sample designs. Results for the United States […]
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6. News influencers on Facebook
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
