Online Videos Go Mainstream
Widespread deployment of broadband and a dramatic promotion push by content providers has helped pave the way for mainstream audiences to adopt online video viewing.
Numbers, Facts and Trends Shaping Your World
Amateur vs. Professional: What do users prefer? Most online video viewers prefer professionally-produced video over content “produced by amateurs.” However, the segments that do express a preference for amateur content or say they like both genres equally is sizable, and those who are among the most coveted viewers by advertisers (men ages 18-29) are the […]
Experts have long anticipated the mainstreaming of online video. “The really interesting highway applications will grow out of the participation of tens or hundreds or millions of people, who will not just consume entertainment and other information, but will create it, too. Until millions of people are communicating with one another, exploring subjects of common […]
Introduction Each campaign cycle since 1994 has generated its own internet story. In 1994, it was the appearance of the first campaign Web site by Senator Diane Feinstein. In 1996, Web politics turned Presidential. One of the top stories was that Republican nominee Bob Dole gave the wrong url for his site during a nationally […]
Connected but Hassled: Many in this group have invested in a lot of technology, but the connectivity is a hassle for them. This group of older technology users in many ways represents the average when it comes to consumption of information goods and services. However, when focusing on use of information technology and attitudes about […]
Introduction The internet’s role in campaigns has grown dramatically in the past decade. Several forces are driving this. At the top of the list is the growth of broadband. There were only a handful of home broadband users in 1996. When the Pew Internet Project began asking questions about broadband access in the summer of […]
Summary of Findings What’s Your News IQ? Take the Latest Quiz Since the late 1980s, the emergence of 24-hour cable news as a dominant news source and the explosive growth of the internet have led to major changes in the American public’s news habits. But a new nationwide survey finds that the coaxial and digital […]