Changing news audience behavior
A new kind of news consumer emerges as a quarter of the population blends news sources rather than relying on one platform.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “news consumption”
-
Other Findings
In 1998, fewer than half of Americans said they had a home computer. Few logged on to the internet and if they did, they used a slow-moving dial-up modem. Today, far more people have access to high-speed internet connections in their homes than had a home computer a decade ago (58% vs. 43%). This just […]
-
Online and Digital News
Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news. Overall, 37% of the public – including more than half of those who go on the internet (55%) – say they regularly get news online. A decade ago, just 13% […]
-
News Attitudes and Habits
Most Americans continue to enjoy keeping up with the news – and more than half (52%) say they enjoy it a lot. Despite the pace of modern life, a large majority of people (68%) say they do not feel they are too busy to keep up with the news. And for the most part, people […]
-
A News Audience Segmentation
For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]
-
Watching, Reading and Listening to the News
Six years ago, about as many people said they regularly watched one of the nightly network news broadcasts as said they regularly watched a cable news channel. But in subsequent news consumption surveys, cable news has steadily increased its advantage over the nightly network news. In the current survey, 39% of the public reports watching […]
-
The election online so far
Introduction The 2008 presidential election race has produced its share of internet firsts. Three of the Democratic candidates—John Edwards, Hillary Clinton, and Barack Obama—essentially declared their candidacies online. Obama has broken fundraising records, mostly through online contributions. Citizen questions for key party debates were solicited and delivered via videos posted on YouTube—including one from a […]
-
The Online Behavior of Broadband Users
Introduction: Premium services and “on the go” access However, this pattern of more intense of online resources among broadband users continued as the technology disseminated more widely. For news consumption, for instance, high-speed connections tend to draw users (especially young ones) away from traditional as print newspapers and to the internet for news.[9. John B. […]
