Numbers, Facts and Trends Shaping Your World

Search results for: “news consumption”

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    Internet Overtakes Newspapers As News Outlet

    Summary of Findings The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as an outlet for national and international news. Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September […]

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    The Internet’s Role in Campaign 2008

    55% of voting-age Americans used the internet for political purposes during the last election and the internet grew in importance compared to other media. Obama supporters were more active online than McCain supporters and online political users b…

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    Focus Shifts Overseas as Economic News Recedes

    Coverage of the financial meltdown dropped to its lowest level in months last week as Somali pirates, a trip to Turkey, a deadly earthquake and a defiant missile launch dominated the news agenda. Is it a trend or an anomaly?

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    Online Politics in 2008

    Introduction From the beginning of primary season, many voters seemed to have limitless interest in the twists and turns of the 2008 presidential and other races. This fascination manifested itself in numerous ways, from record numbers of citizens following election news and tracking the progress of the race to extensive waiting-lines on polling day caused […]

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    Media Movers

    Media Movers: 7% of the general population A clear sense from this group is that they come across information nuggets – by themselves or from others – that they then pass along to others. Media Movers have a wide range of online habits, whether that means checking the news, searching for health care information, or […]

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    Digital Collaborators

    Digital Collaborators: 8% of the general population For this group, cyberspace is a place for group collaboration and shared creative effort. This group has the greatest number of information gadgets of any group, the widest scope of online activities, and the most frequent internet habits. All this connectivity helps them share something of themselves with […]