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    The Facebook Fascination on Social Media

    With Facebook’s IPO filing, this special edition of the New Media Index examines the conversation about the company among bloggers and tweeters during the past three years.

  • report

    The Generation Gap and the 2012 Election

    Overview In the last four national elections, generational differences have mattered more than they have in decades. According to the exit polls, younger people have voted substantially more Democratic than other age groups in each election since 2004, while older voters have cast more ballots for Republican candidates in each election since 2006. The latest […]

  • report

    Illegal Immigration: Gaps Between and Within Parties

    Overview The public continues to support tough measures to crack down on illegal immigration, but also a path to citizenship for those in the country illegally. A plurality (43%) says the priority should be better border security and enforcement, as well as creating a way for illegal immigrants to become citizens if they meet certain […]

  • report

    Main Findings: Getting into the gamification?

    Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]

  • report

    Bloggers Debate The Cain and Kardashian Stories

    Bloggers focused heavily on harassment allegations against a prominent presidential candidate and the abrupt conclusion of a celebrity marriage last week. On Twitter, pop stars led the agenda.

  • short reads

    Public Attitudes Toward Social Issues

    Americans are now almost evenly divided on the question of legalizing same-sex marriage. Opposition to same-sex marriage has fallen from 65% in 1996 to 46% in 2011 while 45% favor legalizing it.

  • report

    The Power User

    If half of tablet users go back and forth between the browser and apps, is the app model still worth investing in? Are there certain characteristics that even at this early stage differentiate apps users from browser users? The short answer is yes.  Those users who mainly use apps have distinct characteristics that may make […]

  • report

    More Now See GOP as Very Conservative

    Overview Though voters’ views of the ideologies of the political parties have shifted little since the summer of 2010, an increasing number see the Republican Party as very conservative, while slightly fewer see the Democratic Party as very liberal. In 2010, somewhat more, on balance, viewed the Democratic Party as very liberal than said the […]