Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
If half of tablet users go back and forth between the browser and apps, is the app model still worth investing in? Are there certain characteristics that even at this early stage differentiate apps users from browser users? The short answer is yes. Those users who mainly use apps have distinct characteristics that may make […]
Overview Though voters’ views of the ideologies of the political parties have shifted little since the summer of 2010, an increasing number see the Republican Party as very conservative, while slightly fewer see the Democratic Party as very liberal. In 2010, somewhat more, on balance, viewed the Democratic Party as very liberal than said the […]
Attention to the Republican nomination fight increased last week with Iowa looming and Gingrich and Romney locked in campaign combat.
Mitt Romney continues to run even with Barack Obama in a hypothetical matchup for the 2012 presidential election. Among all registered voters, 49% say they would back Obama, 47% Romney, virtually unchanged from a month ago when 48% supported each candidate. By contrast, Obama holds double-digit leads over Herman Cain, Newt Gingrich and Rick Perry. […]
About four-in-ten Americans say they support the Occupy Wall Street movement (39%), while nearly as many (35%) say they oppose the movement launched last month in New York’s financial district. By contrast, more say they oppose the Tea Party movement than support it (44% vs. 32%), according to the latest survey by the Pew Research […]