Numbers, Facts and Trends Shaping Your World
How do these news outlets use Twitter? What function does it serve? Is Twitter another form of marketing and distribution? Or is it a new tool for news gathering? Is it a means of two-way communication with the audience? Or is it a way of adding a new service for users-curation-helping followers know what content […]
With additional women coming forward with sexual harassment allegations against Herman Cain, the 2012 presidential race was the No. 1 story for the second week in a row.
Attention to the Republican nomination fight increased last week with Iowa looming and Gingrich and Romney locked in campaign combat.
Even with his poll numbers beginning to drop in mid-September and his campaign losing momentum, Texas Governor Rick Perry stands as the candidate who fared best in the early Media Primary. He emerged as the dominant newsmaker as soon as he entered the race. And the margin by which his positive coverage exceeded his negative […]
Most app users still rely on less than five different news sources or apps on the tablets. So how do these power users chose which apps to download and perhaps pay for? What is the driving factor? The two most important factors are whether the app is offered by a trusted brand and low cost-much […]
About one-in-four tablet owners, 39%, use their tablet daily for social networking on sites like Facebook and Twitter. And 56% do so at least weekly-the same percentage that play games on their tablet at least once week. These are not exact comparisons to social networking habits on other devices, but a 2010 survey by the […]
As previously mentioned, being free or low cost is one of the strongest factors in the decision to download an app-83% of those with news apps say this was a major factor in their decision to download. And at this point just a small minority, 14% of tablet news users, has paid anything for news […]
TWO WHO NEVER GOT OUT OF THE STARTING GATE There have been two clear losers in the early GOP media primary, former House Speaker Newt Gingrich, who is still in the race, and former Minnesota Governor Tim Pawlenty, who ended his brief campaign on August 14. Both men had the worst ratios of positive to […]
Though she never entered the race, Sarah Palin did relatively well with the news media she often criticizes. She generated a good deal of attention, and a good deal of it was positive. Overall, she was the No. 4 newsmaker among Republicans. And while the majority of that came in May and June, Palin made […]
Cain’s difficulties in the press had been building for nearly a month, but last week was different for two reasons. The percentage of positive assertions about his candidacy fell. Perhaps just as important, the volume of coverage about him was enormous. Just as important, Cain was overwhelmingly the central figure in that coverage last week. […]