The question of whether people will pay for news on tablets is closely related to another issue-whether they use “apps” as a way to interact with news or whether they access that content through a browser, the way they do on a laptop or desktop computer. If people are using a browser, then the content […]
Much of what drives replacement is the sense that what one is getting in the new form is somehow better than what one got previously-either in the format, function or content itself. Tablet news users were asked to give overall assessments of their news experience on these devices compared with before they had their tablet. […]
How do these news outlets use Twitter? What function does it serve? Is Twitter another form of marketing and distribution? Or is it a new tool for news gathering? Is it a means of two-way communication with the audience? Or is it a way of adding a new service for users-curation-helping followers know what content […]
Attention to the Republican nomination fight increased last week with Iowa looming and Gingrich and Romney locked in campaign combat.
With additional women coming forward with sexual harassment allegations against Herman Cain, the 2012 presidential race was the No. 1 story for the second week in a row.
Most app users still rely on less than five different news sources or apps on the tablets. So how do these power users chose which apps to download and perhaps pay for? What is the driving factor? The two most important factors are whether the app is offered by a trusted brand and low cost-much […]
Even with his poll numbers beginning to drop in mid-September and his campaign losing momentum, Texas Governor Rick Perry stands as the candidate who fared best in the early Media Primary. He emerged as the dominant newsmaker as soon as he entered the race. And the margin by which his positive coverage exceeded his negative […]
