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Buying goods and services is at once simpler and more demanding in the digital age. A few years ago, the act of buying something usually meant going to a store and seeing whether what you wanted was available or whether a close substitute would suffice. Perhaps a customer came to the store armed with information […]

They see considerable benefits to using technology in their school and non-school writing and say they would welcome even more writing instruction

Introduction In our 2005 report, “Teen Content Creators and Consumers,” we noted an important and emerging trend: teenagers were helping to lead the then-ascendant movement into the Web 2.0 era of participatory media. Online teens were utilizing the interactive capabilities of the internet—creating and sharing their own media creations—at levels far higher than adults. At […]

Experts have long anticipated the mainstreaming of online video. “The really interesting highway applications will grow out of the participation of tens or hundreds or millions of people, who will not just consume entertainment and other information, but will create it, too. Until millions of people are communicating with one another, exploring subjects of common […]

For Lackluster Veterans, modern ICTs are just OK. Although they are content with gadgets’ communicative aspects, few like their intrusiveness and not many see ICTs adding to their personal productivity. This group’s typical member has been online for a long time – roughly ten years – and has folded the use of the internet into […]

Connectors surround themselves with technology and use it to connect with people and digital content. They get a lot out of their mobile devices and participate actively in online life. This group got online just a bit later relative to Omnivores, but they have quickly marched up the adoption curve in terms of acquiring information […]

More than half of online teens use social networks. More than half or 55% of all online American teens use social networks.%%FOOTNOTE%% Likewise, 55% of online teens 12-17 have posted a profile online.  Teen girls, particularly girls 15-17, are more likely to use social networking websites than boys, and girls are more likely to have […]

Prediction and Reactions Prediction: As sensing, storage and communication technologies get cheaper and better, individuals’ public and private lives will become increasingly ‘transparent’ globally. Everything will be more visible to everyone, with good and bad results. Looking at the big picture – at all of the lives affected on the planet in every way possible […]