Smartphone Adoption and Usage
35% of US adults own a smartphone of some kind, and one quarter of smartphone owners say that their phone is where they do most of their online browsing.
Numbers, Facts and Trends Shaping Your World
As noted in the introduction to this report, our definition of smartphone ownership includes a question based on the platform (operating system) of each respondent’s phone. The relative adoption rates for different platforms among all cell owners and within the smartphone population are as follows:[5.numoffset=”5″ Our findings for the proportion of smartphone owners with Android, […]
In its first standalone measure of smartphone ownership,[1. In past surveys (in 2006 and 2007) we asked respondents two separate questions: “Do you have a cell phone?” and “Do you have a Blackberry, Palm or other personal digital assistant?” In more recent surveys we have combined all cell phones into a single question: “Do you […]