Numbers, Facts and Trends Shaping Your World

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    Platform differences in smartphone adoption

    As noted in the introduction to this report, our definition of smartphone ownership includes a question based on the platform (operating system) of each respondent’s phone. The relative adoption rates for different platforms among all cell owners and within the smartphone population are as follows:[5.numoffset=”5″ Our findings for the proportion of smartphone owners with Android, […]

  • report

    Section 2: Candidate Traits and Experience

    Military service and past experience as a governor or a business executive are seen as positive traits for a presidential candidate. About half (49%) say they would be more likely to support a candidate who has served in the military, 37% would be more likely to support a candidate who has been a governor, and […]

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    Overview of smartphone adoption

    In its first standalone measure of smartphone ownership,[1. In past surveys (in 2006 and 2007) we asked respondents two separate questions: “Do you have a cell phone?” and “Do you have a Blackberry, Palm or other personal digital assistant?” In more recent surveys we have combined all cell phones into a single question: “Do you […]