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Search results for: “audiences”

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    Self Censorship: How Often and Why

    Introduction and Summary A Survey of Journalists in Association with Columbia Journalism Review Self-censorship is commonplace in the news media today, according to a survey of nearly 300 journalists and news executives by the Pew Research Center and the Columbia Journalism Review. About one-quarter of the local and national journalists say they have purposely avoided […]

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    What is a Good Newscast?

    The study takes an elemental approach to measuring what a “good” newscast is. A “design team” of local TV professionals defined quality as succeeding on the nuts and bolts of journalism, things like being fair, relevant, and enterprising. To measure these, the study gauges stories by a set of easily quantifiable fundamentals, such as the […]

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    Benchmarking

    What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]

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    Pew Charitable Trusts Backs Research Examining The Internet

    Philadelphia—(February 29, 2000)–The Pew Charitable Trusts announced today that a $5.9 million grant has been made to create a research center that will explore the impact of the Internet on American society. Unlike other research centers that focus on e-commerce and other business applications on the Web, Pew’s Internet and American Life Project will study […]

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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    The Tough Job of Communicating with Voters

    Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

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    The Budget Game

    Numbers Show Staff, Not Stuff, Wins Viewers By Marion Just, Rosalind Levine and Todd Belt If you want to boost ratings, helicopters won’t do it. Hiring more skilled people will. This is one of the discoveries about managing resources contained in this year’s study of local TV news. We sent detailed questionnaires about policies and […]

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    Six O’Clock Rocks

    What Happens to Your Local News Between 6 and 11? By Forrest Carr The good news is we news directors were right. That’s also the bad news. When the Project for Excellence in Journalism set out last year to study the effect of quality on ratings, it measured the most popular time slot in 20 […]

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    In the Public Interest?

    The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.